Starbucks' weeklong campaign urging employees to write "Race Together" on coffee cups to spark conversations about race relations was not only "absurd" and "irresponsible," according to some employment law experts, but also had the potential to open the coffee giant to liability. While Starbucks CEO Howard Schultz abruptly ended the campaign on March 22 after many criticized the effort, Schultz's idea-however well-intentioned-could have created a breeding ground for lawsuits alleging discrimination, harassment, a hostile work environment and wrongful termination, employment law experts told SHRM Online.
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