My friend and colleague, Adrian Lurssen, has a mantra you may have heard him utter over the years at various conferences and on webinars to do with content marketing: Adrian began saying this around the time he put together an LMA conference presentation on what makes some pieces of content more popular than others. He looked at all of the legal writing we published on a particular change in the law in 2013 to do with the United States patent system , and found that one article in particular did really well, far and above the others.
http://ift.tt/1sCFxQR
http://ift.tt/1sCFxQR
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