Who would win in a media battle between a multi-billion dollar corporation and a watchdog blogger? According to a former Reagan staffer, when it comes to impacting public perception, social activists "have become more powerful than ever," while large organizations "are shockingly vulnerable." Eric Dezenhall offered this perspective in his new book, "Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal," published by TWELVE.
http://newsbusters.org/blogs/joseph-rossell/2014/11/29/book-review-strategies-surviving-scandal-internet-age
http://newsbusters.org/blogs/joseph-rossell/2014/11/29/book-review-strategies-surviving-scandal-internet-age
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