'To Franchise, or Not to Franchise?'

Franchising can be a highly successful approach to growing a business. But entrepreneurs should weigh success stories such as those of McDonald's, which had $28.1 billion in revenues and $5.6 billion in net income in 2013, or Subway, which now has more than 67,000 shops across the globe, against cautionary tales that tend to reinforce realism.



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