"Look Policies" - policies intended to promote the company brand by recruiting and requiring employees that fit specific cultural or physical characteristics or restricting clothing accessories - are currently a hot topic at the EEOC.
http://www.jdsupra.com/legalnews/courts-eye-employer-look-policies-for-58467/
http://www.jdsupra.com/legalnews/courts-eye-employer-look-policies-for-58467/
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