Mass customization sounds like an oxymoron, but it's what we've all come to expect from our online experiences. Retailers, service providers and other vendors use the data they gather from their customers to tailor their product offerings to each individual.
http://www.businesswire.com/news/topix/20141022006277/en
http://www.businesswire.com/news/topix/20141022006277/en
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