FTC Big Data Workshop: More Transparency, Please

The Federal Trade Commission wants to know what marketers are doing with segmentation profiles like "urban scrambler" and "ethnic second city struggler." The potential for advertising segmentation to exacerbate inequality was a central topic at Monday's FTC workshop, "Big Data: A Tool for Inclusion or Exclusion?" The Washington, D.C., event included representatives from advocacy groups like the American Civil Liberties Union on the consumer side and the National Retail Federation on the marketers' side, as well as data companies like Epsilon.



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